Reputation is both an asset and a liability across every sector. This is especially true for financial institutions, as they rely heavily on consumer trust. However, in an era when the speed of information is accelerating, so is the risk of misinformation, public missteps, or brand erosion. In this Streamly interview, Valentina Kristensen, Corporate Affairs Director at OakNorth, joins us to share how banks and fintechs can strategically manage their reputations amid growing scrutiny from customers, media, and regulators.
During our conversation, which was recorded at FinovateEurope, Kristensen offers insight into how financial institutions can proactively build trust, respond to reputational threats, and create a culture of transparency, even in times of crisis. Her experience working across corporate affairs, media, and policy gives her a well-rounded perspective on the importance of reputation in shaping long-term business value.
“The first rule in a crisis is ‘don’t have a crisis,’ so effective planning is always crucial and as a regulated bank we have to do a lot of planning… So I think a lot of it is preparation and if you can avoid a crisis, then great. Obviously a lot of that comes from doing the right thing or making sure that your team are doing the right thing.”
Valentina Kristensen has been a leading voice in fintech communications and policy for nearly a decade. At OakNorth, she helps shape the bank’s narrative, build strategic relationships, and ensure that the company’s messaging reflects its values and mission. She frequently speaks on topics such as financial innovation, regulation, and the importance of building resilient, people-centric financial institutions.
OakNorth is a UK-based digital bank that serves growth-minded small and medium-sized businesses. Known for its tech-forward approach to credit decisioning, OakNorth combines machine learning with deep sector insights to deliver faster, more flexible lending. With a strong emphasis on responsible innovation and long-term partnerships, the company has become a standout in the challenger banking space, both for its performance and its reputation.
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