In August 2021, Louis Vuitton , one of many favourite manufacturers for lovers of luxurious and excessive trend, launched Louis: The Sport , a sport that enables customers to accompany a personality named Vivienne by a digital world searching for of unique postcards of the model which can be really NFT’s. Searching for better attain and involvement with younger customers, the model has introduced the arrival of latest NFT’s loaded with info across the model’s 2 hundredth anniversary, in addition to a sport replace.
In contrast to different corporations which have merely auctioned off NFTs, Louis Vuitton invitations followers to resolve puzzles within the sport to earn the proper to enter a raffle of ten totally different NFTs that includes Vivienne in quite a lot of the model’s numerous appears to be like. and that they are going to be transportable between totally different platforms and can be utilized as profile photographs (one thing to which the brand new generations give numerous weight).
In response to the model, the sport, Louis: The Sport , has been downloaded greater than two million instances and is offered for each Android and iOS gadgets . The sport replace will provide customers two new ranges that may solely be performed by those that have completed the primary stage that comes within the first model of the sport and that can proceed to be accessible for brand new gamers.
The concept of the sport is to assist Vivienne discover the 16 pages of a manuscript with details about the historical past of the model’s founder and the enduring trunks that he started manufacturing in France in 1858.
The postcards have been designed by Wenew Labs and Mike Winkelmann , aka Beelpe, the designer of an NFT that was auctioned by Christie’s in March 2021 for $69 million.
Louis Vuitton is a part of LVMH , the multinational conglomerate that owns 76 manufacturers and is experimenting with having a beautiful presence for its merchandise within the digital worlds and metaverses. In April 2021 LVMH introduced the creation of the Aurora Blockchain Consortium , a blockchain particularly designed for the luxurious section.