Enterprise banking software company Zafin has launched Transaction Enrichment. The new capability transforms raw transaction data into rich, contextual insights that will enable banks and other financial institutions to deliver more personalized experiences to their customers.
“Transaction Enrichment is foundational to delivering true personalization in banking and is an integral part of a long-term strategy to improve customer relationships and personalized service,” Zafin CEO Charbel Safadi said. “Our approach is more than just data enrichment. It enables banks to move beyond generic offers and engage and reward customers in ways that reflect their daily behaviors, financial goals, and full relationship with the bank.”
Transaction Enrichment is a key component in Zafin’s effort to provide financial institutions with the tools they need to boost customer loyalty and build a foundation for relationship banking. The capability transforms raw transaction records into contextualized information using 70 expense and income categories, merchant logos, clean merchant names, merchant website links, and more. The technology includes an adaptive accuracy engine that helps build confidence via machine learning models that adapt continuously to new inputs and patterns, as well as feedback loops that leverage human insight to ensure accuracy.
Zafin’s technology is currently deployed with UAE-based Commercial Bank International (CBI). The financial institution has used Transaction Enrichment as part of its strategy to provide a more intuitive and personalized digital banking experience for its customers. Transaction Enrichment facilitates online transaction categorization and provides spending insights to help the institution’s customers gain a more comprehensive understanding of their spending and greater control over their financial lives.
“Enhancing our transaction data has helped us deliver a clearer, more intuitive digital experience for our customers,” CBI Chief Strategy & Innovation Officer and Head of Ventures Giovanni Gavino Everduin said. “It goes beyond transparency—it’s about laying the foundation for deeper personalization and fostering a new kind of loyalty built on everyday behavior.”
Zafin made its Finovate debut at FinovateFall 2017 in New York. In the years since then, the Vancouver, Canada-based fintech has partnered with many of the world’s top banks including ING, CIBC, HSBC, Wells Fargo, PNC, and ANZ. Zafin also works with regional and mid-market banks to help them increase speed to market, reduce operational complexities, become and remain compliant with relevant regulations, and strengthen customer engagement.
Photo by Claudio Schwarz on Unsplash
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