- AI platform for financial services Zocks has launched its Zocks Client Queries solution.
- Zocks Client Queries enables financial advisors to uncover potential growth opportunities and respond to unmet client needs by querying data using plain language.
- Founded in 2022 and headquartered in San Francisco, California, Zocks made its Finovate debut at FinovateSpring 2026. Mark Gilbert is Co-Founder and CEO.
AI platform for financial services Zocks unveiled its Zocks Client Queries solution this week. The new offering is an agentic AI product that enables financial advisors and enterprises to uncover organic growth opportunities and unmet client needs in seconds, using plain language. Advisors can use Client Queries to ask questions such as “which clients have a 401(k) with a previous employer that we could consolidate” or “which clients have a review due this quarter with over $500,000 in held-away assets,” and Client Queries will deliver a list of clients who fit those parameters. The solution then presents advisors with a set of automated next steps, including sending a personalized email, creating opportunities in a CRM system, or scheduling a meeting.
Zocks Client Queries also helps advisors address potential service gaps. Advisors, for example, can inquire, “which clients have a significant age milestone in the next 90 days, and we haven’t spoken with them in the past 12 months?” or “which clients mentioned a major life change but haven’t updated their estate plan?” allowing advisors to deliver proactive service to all clients regardless of account size.
“Every advisor-client relationship and conversation contains signals that point to the next opportunity, whether that’s a life change, a servicing need, or a held-away asset,” Zocks CEO Mark Gilbert said. “With Client Queries, firms can query across personal and financial information to operationalize those signals for every advisor, and deliver on the scale and consistency that manual processes can’t. What once required hours of research can now happen in minutes, at a fraction of the cost.”
Zocks leverages AI-powered intelligence to continuously build and maintain a comprehensive profile for all clients, drawing from CRM records, financial plans, tax, portfolio, estate, and insurance data, as well as conversations, meetings, emails, and documents shared with advisors. Zocks Client Queries analyzes these profiles in real time to deliver actionable lists and automated workflows in seconds. This gives advisors the opportunity for deeper insights and greater personalization compared to traditional lead generation and prospecting strategies.
“For our advisors, Client Queries removes the friction between having an idea to engage clients and quickly acting on it,” RFG Advisor VP of Technology and Operations Jordan Hutchison said. “For the enterprise, it gives us a way to operationalize growth across every advisor’s book simultaneously.”
Founded in 2022 and headquartered in San Francisco, California, Zocks made its Finovate debut at FinovateSpring 2026. At the conference, the company demonstrated how its AI assistant for financial advisors automates administrative tasks including meeting prep, account opening, document processing, and more. Zocks’ technology transforms client conversations into structured insights that bolster relationships and support business growth.
Zocks’ AI assistant saves advisors more than 10 hours a week, enabling them to build plans and onboard clients faster, discover new growth opportunities, anticipate client needs, and scale their business. Zocks counts more than 5,000 firms as its customers, including six of the nine Barron’s Top Mega RIAs and two of the top three life insurance carriers.
Photo by Shen Pan on Unsplash
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