- Onboarding and engagement specialist Swaystack has partnered with Oxford Bank of Michigan and Cascade Federal Credit Union of Washington State.
- Oxford Bank and Cascade FCU will both use Swaystack’s gamified onboarding and engagement solution to enhance and streamline onboarding, account funding, direct deposit switching, and more.
- Headquartered in Miami, Florida, Swaystack made its Finovate debut at FinovateFall 2026.
Customer onboarding and engagement specialist Swaystack has teamed up with Oxford Bank, the oldest commercial bank in Oakland County, Michigan. Swaystack will bring its gamified onboarding and engagement solution to the bank’s customers within Jack Henry’s Banno digital banking platform, helping customers fund accounts, switch direct deposits, and transfer subscriptions from the first login.
“We’ve always believed that earning a customer’s trust means showing up at every step of their financial life,” Oxford Bank Chief Operating Officer Nancy Rosentrater said. “With Swaystack, we can now do that digitally—walking customers through funding their account, switching their direct deposit, moving their subscriptions—helping them grow with us through new products and referrals. It’s a complete ecosystem that turns a new account into a primary relationship.”
The partnership between Swaystack and Oxford Bank comes as the trend of banking consumers maintaining relationships with multiple financial institutions has accelerated significantly in recent years. A report from J.D. Power noted that in the third quarter of 2025, 52% of newly opened checking accounts were additional accounts rather than replacement accounts. This puts significant pressure on banks, credit unions, and digital banking providers. As consumers continue to divide their financial activity across institutions, the ability of any individual institution to earn customers’ savings deposits, direct deposits, and trust is tested. Unfortunately, as Swaystack CEO and Co-Founder Har Rai Khalsa explained, the traditional solutions to this challenge have often failed to work for many community banks and credit unions.
“Most banks chasing this problem end up buying four or five different tools and spend(ing) years trying to make them work together,” Khalsa said. “We built Swaystack so that community banks like Oxford Bank only need one platform. Everything from the first deposit to the next product moves as a single connected journey, each step setting up the one that follows. For Oxford, that means real growth from customers they already have. We are giving a bank that has earned trust for over a century a modern way to deliver it, while maintaining what makes people trust them in the first place.”
Founded in 2024 and headquartered in Miami, Florida, Swaystack made its Finovate debut at FinovateFall 2025 in New York. At the conference, the company’s CEO and founder demonstrated Swaystack’s gamified onboarding platform, which enables banks and credit unions to boost engagement with experiences that activate primacy, reduce dormancy, and transform new accounts into lasting relationships.
Swaystack’s partnership with Oxford Bank comes a month after the fintech announced a similar partnership with Washington-based Cascade Federal Credit Union. As with Oxford Bank, Cascade FCU will pair Swaystack’s onboarding technology with the Banno digital banking platform.
“We have always known our strongest growth comes from the members we already serve, but personalizing that outreach at scale was something our team could not do by hand,” Cascade FCU VP of Marketing Ashley Smart said. “Swaystack enables us to guide every member through these first decisions, and it turns the referral instinct we have rewarded for years into something that happens naturally as part of the experience.”
Cascade FCU was founded in 1952, and has more than 10,900 members. The credit union was initially chartered to serve workers of the Great Northern Railway and today is the financial home for more than 100 employer groups throughout Washington State and has $370+ million in assets. Headquartered in Kent, the member-owned, not-for-profit institution offers checking, savings, money market, certificates of deposit, IRAs, and youth savings accounts, as well as a full range of lending options, including auto, home, personal, and student loans, and credit cards.
Interested in companies developing innovative new solutions for credit unions and their members? Check out our latest look at the Credit Union Spotlight, coming to FinovateFall 2026 next month in New York!
Photo by Geansebastian Rodriguez from Pexels
Views: 58
