- As AI agents begin transacting on behalf of users, traditional payment and identity models fall short of providing the trust these systems require.
- Prove is introducing its Verified Agent solution that links verified identity, intent, payment credentials, and consent through a cryptographically backed chain of custody for every autonomous transaction.
- By replacing weak verification methods with multi-factor authentication and cryptographic proof, Prove aims to make agentic commerce safe enough to scale globally.
There has been plenty of hype around agentic commerce this fall, but many of the announcements surrounding agentic shopping and payments have leap-frogged an important issue: agent identity verification.
Digital identity company Prove is helping to solve this issue today with its new launch, the Prove Verified Agent, which aims to provide a trust and verification layer for autonomous agents acting on behalf of consumers and businesses. The new Verified Agent tool works by creating an end-to-end chain of custody that links verified identity, intent, payment credentials, and consent backed by cryptographic proof.
Agentic commerce, which could add more than $1 trillion in annual economic value, is different from the traditional four-party payment model that leverages legacy rails and identity verification. These models were not designed to allow AI agents to act on behalf of users, and agentic commerce can’t scale on traditional identity rails.
Recognizing that agentic commerce depends on verified trust between humans and machines, Prove’s leadership emphasized how identity must sit at the heart of this new ecosystem. “The vision and benefits of agentic commerce cannot be realized without trust,” said Prove CEO Rodger Desai. “Our foundational principle has always been to enable secure transactions by verifying identity and consent without friction. That approach positions Prove to lead in the agentic economy. Our platform is purpose-built for a future where bots act on our behalf, with identity that is native to every transaction and built on frontier identity principles.”
Prove’s Verified Agent offers a new trust framework that is built on the Prove Identity Graph, creating a cryptographically backed “chain of custody” for every autonomous transaction. The system begins by anchoring a verified digital identity to real-world attributes—such as phone numbers, national IDs, and payment credentials—tying each agent’s actions to a legitimate individual or business.
After tying the verified person or entity to an attribute, Prove issues signed digital credentials to authorized agents. These credentials enable agents to transact on behalf of their users, while counterparties can instantly verify their authenticity using cryptographic checks. Every identity and transaction is cross-referenced against a live registry of agent publishers, relying parties, merchants, payment networks, and CDNs to filter out unverified automation. Once verified, agents are authorized to act on behalf of a verified individual or entity, and Prove maintains the link between verified identity, intent, payment credentials, and consent.
To further protect users, Prove’s Verified Agent replaces text-based verification and one-time passwords with multi-factor authentication and session-level authorization limits, reducing phishing attempts and ensuring that each agent operates strictly within a user’s explicit consent. Additionally, every interaction is completely auditable. The interactions among agents, merchants, and users are co-signed by both user and merchant keys to provide cryptographic evidence for dispute resolution, chargeback protection, and regulatory reporting.
By creating this trust, Prove anticipates that it will enable global ecosystems to participate in the agentic economy without fear of identity violations.
Photo by Brett Jordan on Unsplash
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